Left Field x Prime Denim Label

A few months ago I had the opportunity to work with Left Field NYC again on a denim label for a collaborative jean with Prime. The image definitely went through some changes, as you'll see in the sketches below, until we finally settled on "the one". Originally, there was going to be a large sacred rock in Australia in the background but that got nixed and then we went for a few different versions with a wave crash and then a shark until we got the composition that included both.

The final product came out with black ink on a tan patch but I had the classic Levi's label in my head when I did this color study in red. It was still helpful though in figuring out the contrast for the final illustration. It was also tricky working on something that was going to be shrunken down to the size of a business card because I am such a detail oriented person but I think I was able to pull the reigns where it was needed. Probably could have a little more but, whadda ya gunna do?

The jeans are available on Prime's site and they are a pretty penny but knowing the quality of Left Field's denim I would bet these puppies are totally worth it. The craft and attention to detail in their products is really amazing and I'm stoked to work with such a reputable brand. Thanks again to Christian McCann for the opportunity to work on something I never considered taking a shot at illustrating and, in the end, being really happy I did it.