A recent logo I did for the DJ, PRISON RODEO. As you can tell by the logo the music leans strongly into the outlaw country genre so we cooked up something that would echo those 70's aesthetics when Willie, Kris, Merle, Waylon, and Johnny Paycheck (coolest name ever) were changing the game. Check his instagram @prison.rodeo if you wanna catch where he'll be slinging country tunes, which seems like a rare treat in NYC.
Process sketches below.
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